Text him “u up.”
Notto
iPhone · Coming soon
Issued 2026
Do less, on purpose
§Vol. 01
01
Manifesto
What we’re actually selling.
A short pitch for doing less, on purpose.
Your to-do list will never be done. Ever. So we built a list that actually ends — one where every item you add is a thing you’ve decided never to do again.
Notto is the inverse of every productivity app you’ve ever tried. Instead of piling on what to do, it asks a better question: what are you ready to stop?
Scrolling before bed. Replying to emails at midnight. Saying yes to meetings with no agenda. Opening Instagram “just for a sec.” The stuff you keep doing even though you know.
Write it down. Draw a line through it. That’s the whole app. No streaks to babysit, no coach telling you you’ve got this, no badges. Just a list you can finally finish.
Steve Jobs said it first, and he’s not wrong: deciding what not to do is as important as deciding what to do. We just built him the app.
No streaks to babysit.
Real nottos
What it looks like in the wild.
The small refusals that quietly run the day.
Refresh the news at work.
Open the laptop on Sunday.
Pick at my skin today.
Watch her stories again.
Cancel on myself first.
— Six people. Six lists. None of them yours — but you’ll recognize a few.
How it works
Add. Strike. Slip.
Three small verbs. The whole app.
Add
Write what you're not doing today. One line. No category, no due date, no nag.
Strike
When you refused, slash it through. The line is tomato. The feeling is small but real.
Slip
When you didn't, leave a quiet note. The streak holds anyway — no streaks to babysit.
04
On your home screen
A widget that quietly waits.
Today's nottos, one tap from struck. No badges, no nagging.
App + Widget
The home screen knows.
The widget mirrors today's list. Tap a row to strike it. The app does the rest — no opening required.
Lock screen widget
Home screen widget — small + medium
One tap to strike
Local — never leaves your phone
notto
Today · Apr 19
STREAK
12
Open Twitter before noon
Text him at 2am
Skip the gym this week
Refresh the news at work
Reply to the recruiter I hate
ADD A NOTTO +
On your device. Nowhere else.
Notto stores everything locally. No servers, no eye on your shoulder.
-
01
No accounts.
Open the app and write. That's the whole onboarding.
-
02
Counts, not lists.
We never see what you write. If we ever measure usage, it’s aggregate — never tied to you.
-
03
No tracking.
No IDFA, no fingerprinting, no App Tracking prompt either.
-
04
No ads.
Not now, not ever.
-
05
No cloud sync.
Your phone, your list. SwiftData on-device, full stop.